Rather alarmingly BT is offering to 'pimp' Sneak's broadband, well, that's what a press release says anyway. "BT's home IT support service pledges to pimp your broadband or your money back" it screamed, in capital letters.

According to the release, "BT has started up a new help service to tune up customers’ computers with a money back guarantee to speed up their broadband", how this involves pimping remains to be seen.

Wikipedia defines a pimp thus, "A pimp finds and manages clients for prostitutes and engages them in prostitution (in brothels in most cases and some cases street prostitution) in order to profit from their earnings". Hmmm, Sneak is struggling a bit here.

Further reading tells us that, "in the first years of the 21st century, a new meaning of the word has emerged in the form of a transitive verb which means 'to decorate'", which again doesn't really apply to a boosted broadband connection from a large telco.

Perhaps BT, given its standing, reputation, and association with old ladies played by Maureen Lipman should refrain from using such language, and leave that to the players, hustlas and hoes.