A perennial source of amusement for Sneak in his otherwise mundane desk-based job is coming across the crazee names that some IT companies try to invent for themselves. After lavishing hundreds of thousands on market research and the like, these misguided vendors usually end up with a logo resembling a spludge of cat sick and a name that appears to have been thought up by a dyslexic toddler.

The latest in this grand tradition is Splunk – an IT search company with a list of big name clients as long as your arm … if your arm is about a foot long, and a name resembling an eastern European 7-Up-style drink. Mmm, crisp refreshing Splunk. The website goes even further though; according to the homepage, the firm's mission is to "take the sh out of IT". Bold statememnt. Are they taking the pi out of ss too?