In a revolutionary move Britons will pay the same as their American counternerds for a piece of IT, or electronics equipment.

Yep, the Apple 3G iPhone is gonna cost the same to buy on a UK high street as it does in one of those megalithic strip malls (a place that Sneak would like to point out does not do what it says on the tin) that litter that great, and that is great as in large, country.

It is still too much for Sneak on his lowly "what's in the bin for tea tonight?" salary, but is bound to appeal to those people to whom things from Apple appeal.

Depending on your choice of contract the phone will either cost nothing, £59, or £159, a price range that ranges from 'oh yeah?', to 'woah! No'. Interestingly O2 has said that a pay as you go option will also be available.

Pricing for this is not yet announced, but with the 11 July release date fast approaching it might be time to start saving up now. Given that this is less than a month, and with the current pricing structure at the forefront of his mind Sneak estimates that potential buyers start putting away a tenner a day, from today.

You have been warned.