It turns out that Sneak and Diddy, Puff, Puffy, P Diddy, the Diddster, er Sean John Combs, have more in common than a long and rambling collection of alternative names.

Yup. The pair of them are both looking for some sort of assistant. Sneak, admittedly is looking for some assistance (he has fallen down the back of his sofa) but Diddy is looking for assistance of the human kind – which is just the sort of thing that Sneak normally chooses to avoid.

In the kind of technological embrace that you would normally expect from our man on the backpage, Diddy has posted his plea for someone to go around shuffling bits of paper, opening up bottles of brandy and champagne and generally 'bling' about the place on You Tube, the popular movie and clip sharing site.

The contest is announced by Bad Boy Records thus, "Do you have what it akes to be Diddy's Assitant? Here is more info on how to make it happen!!" Top of the list is probably proof reading and spell checking, if that is anything to go by.

Diddy, sat behind a mixing desk announces the competition, "Upload your video video… what makes you my perfect assistant.. forget coming into my office and having a meeting with me being nervous. If you the best, holla at your boy."

One person who has already applied is Burgle991. He titles his video post 'diddy assistent', and introduces his speech with this text: "Wat Must I say Let, see exally nothing. This vidoe means nothing before attempting to do something".

Hmm. Next…Nope.. not you.. er.. anyone else..

Well, anyway. Some, or all of these people have prompted Diddy to make a second post.

"Oh my god, what have I started? To keep things focussesd, you have to have some sort of skill set. You gotta know how to read. You gotta know how to write. You gotta know how to count. You have to have a college degree" he says, looking a bit concerned about the caliber of applicants.

Sneak is nowhere near as fussy as Diddy. In case you were wondering.