Sneak read with a haughty sneer recently that the EU has decided to take a massive leap into the unknown by jumping on the Web 2.0 bandwagon and advertising itself on YouTube. Should be a laugh, thought Sneak, after all, there's nothing quite as cringeworthy but hilarious as politicians trying to get down with the kids.

Yet they seem to have cracked it, racking up 20,000 odd hits a day, mainly thanks to one particular clip – "Film Lovers Will Love This!" - designed to promote the EU's patronage of European cinema. It's basically a soft porn montage, ending with the glorious line; "let's come together". Sneak applauds the EU's bravery but is still seriously concerned the Brown government might try to follow suit in a vain attempt to boost its popularity…..no Gordon, for the love of God, put your pants back on!