From the department of contrived product names comes this new standard for mobile email.

Readers will no doubt be aware of POP (Post Office Protocol) the common method used to fetch emails from ISP mail accounts, but how many have heard of LEMONADE?

No, honestly, this is a real standard, and the rather forced acronym stands for License to Enhanced Mobile Oriented And Diverse Endpoints. OK, it has apparently been around for about a year, but this is the first time Sneak has encountered it.

It is hard to avoid the impression that a great deal of effort went into finding a soft-drink related name for the new standard, perhaps on the assumption that people would form a mental association with POP.

Does this mean we can expect to see more equally contrived names in future? Sneak looks forward to reading about Caller Off-Line Acknowledgment (COLA) or Wireless Asynchronous Terminal Extension Relay (WATER) in future, but if it comes to testing any of them, would much prefer to be involved with some Binary Environment Extension Runtimes.