Always keen to be “zeitgeisty”, Apple has hired currently quite popular comedians Mitchell and Webb to promote its line of Mac OS computers - and at the same time to portray PCs as dull, dangerous, hopeless and hilarious. In a series of new ads the two zany comics pretend that they are in fact Macs and PCs - saying things like “Hello, I’m PC. Achoo! Oh dear I’ve caught a virus” and “It’s OK, I’m Mac, I laugh in the face of snot” or something. Sneak couldn’t be bothered to write it down exactly.

Sneak is not sure which is Webb and which is Mitchell, but the duo have very different comedy personas: one of them is a bit dumpy and square, while the other is a bit wanky and full of himself, so there’s probably no need to explain who plays which computer.

Sneak couldn’t help wondering what other double-acts might have been chosen instead. Clearly, the Mac would be Eddie Large not Syd Little. And obviously the Mac would be the annoying one out of Cannon and Ball. Ant and Dec, meanwhile, would have to play a pair of Macs, as they both come across as equally smug gits.

Makes you want to pay through the nose for a Mac all the more, doesn’t it?