Sneak was delighted to hear that tennis player Andy Murray is adopting a Web 2.0 haircut. No, not a poorly-sorted mop of barely connected strands, but a barnet decided by the wisdom of crowds. Or at least the wisdom of visitors to his web site. Or at least their votes. Anyway, Sneak wonders why Murray is wasting the wise crowd’s time with such inanities. Why not apply long-tail theory to managing his career? After all, while there are only a very small number of people who know what they’re doing negotiating a lucrative sponsorship deal with, say, Nike, there are a very large number of people who know very little about such matters. However, if Murray were to tap into all the millions of people who know very little, he might find that it adds up to a lot. According to long tail theory, anyway. And, while he’s running around the court without shoes the following week, he could ask the crowd what shots to play...