According to Gizmodo, runners carrying the torch that will light this year's Olympic flame in Athens are being given cards by torch-relay sponsor Samsung that read: "If approached by media, please remember the following message: 'I am honoured to have been given the opportunity by Samsung to be a torchbearer for the Samsung Athens 2004 Olympic Torch Relay.'" It doesn't go on to say so, but Sneak assumes that the runner is required to recite this in a happy, sing-song voice through a fixed grin, and not to gasp it angrily between curses, complaints about how heavy the torch is, or comments of a political, anti-big-business or anti-crass-commercialisation nature.